MBA Marketing Syllabus 2025: The MBA in Marketing is a two-year postgraduate program that usually spans four semesters. It combines essential business management topics with specialized marketing courses. The goal is to provide students with both theoretical insights and practical skills in areas like marketing strategies, understanding consumer behavior, and utilizing modern tools such as digital marketing. Below, you’ll find a general breakdown of the syllabus by semester, though keep in mind that specific subjects might differ slightly from one institution to another.
Quick Updates of MBA Marketing Syllabus
- Here, you will find a detailed marketing syllabus.
- This Master of Business Administration Marketing syllabus is separated into 4 semesters and 2 years.
- Here, you will find the latest and most important information.
| Course Name | Master of Business Administration Marketing |
| Level | Post Graduate Degree |
| Topics | 40 Approx |
| Semsters | 4 Semester |
| Syllabus Format | |
| Exam Mode | Online and Offline |
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Subject Wise Syllabus for MBA Marketing
| MBA Marketing Core subjects |
| Management Concepts |
| Management Information Systems |
| Marketing Management |
| Accounting and Managerial Decisions |
| Strategic Management |
| Human Resource Management |
| Business Environment |
MBA Marketing Elective Subjects Syllabus
| MBA Marketing Elective Subjects |
| Advertising Management |
| International Marketing |
| Business Marketing Operations |
| New Product Development and Marketing |
| Integrated Marketing Communications |
| Salesforce Management |
| Marketing Research |
Semester Wise – MBA Marketing Syllabus 2025
Marketing is an wide specialzartion which cover numerous topics for MBA Marketing Syllabus 2025. This master of business administration in marketing complete with the duration of 2 years which is divided into 4 semester. All the semesters wise syllabus of MBA Marketing is explained in the below.
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MBA Marketing Semester 1 SyllabusÂ
In the first semester of their first year, students will explore a range of topics that cover the fundamentals and concepts of marketing. Below is the complete MBA Marketing syllabus for the first semester of 2025.
| Semester I |
| Management Concepts |
| Business Environment |
| Quantitative Techniques in Management |
| Managerial Economics |
| Statistical Analysis and Operations Research |
| Managerial Communication |
| Financial Management |
MBA Marketing Semester 2 SyllabusÂ
Students in their second semester learn management, consumer behaviour, and other subject and topics are given below.
| Semester II |
| Cost and Management Accounting |
| Marketing Management |
| Consumer Behaviour |
| Production and Operations Management |
| Advertising Management |
| Human Resource Management |
| Accounting and Managerial Decisions |
MBA Marketing Semester 3 SyllabusÂ
The Master of Business Administration Marketing 3rd semester covers important marketing, business and many other topics. These topic will help for how to plan and grow a business. This semester helps students to understand about different marketing areas. In the below you can check topic listÂ
| Semester III |
| Strategic Management |
| Entrepreneurship Development |
| International Business |
| Industrial Marketing |
| Retail Management |
| E-Commerce |
| Service Marketing and CRM |
MBA Marketing Semester 4 SyllabusÂ
The fourth semester syllabus of an MBA in Marketing covers various subjects like brand management, sales, distribution, marketing communication and more. This MBA Marketing Semester Syllabus also covers information systems, supply chain management, business performance and many other. This semester helps students build strategic and managerial skills for effective and business decision making.
| Semester IV |
| Management Information System |
| Product and Brand Management |
| Sales and Distribution Management |
| Integrated Marketing Communication |
| Logistics and Supply Chain Management |
| Total Quality Management |
| Management Control Systems |
Best Books to Cover MBA Marketing Topic Wise Syllabus
Student who are pursuing or want to study MBA in Marketing required strong grasp of various concepts, from consumer behaviour to digital marketing strategies. It is suggested to chossing the right books for each topic for in depth learning. Below important books are mentioned with the list.
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Marketing Fundamentals & Strategies
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Consumer Behavior
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Digital Marketing & Analytics
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Branding & Advertising
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Sales & Distribution
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Market Research
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